Privacy Policy
Trendline Research
Last updated: January 21, 2026
1. Introduction
Trendline Research (“Trendline,” “we,” “us,” or “our”) is a sole proprietorship registered in Ontario, Canada, operating as a market research and consulting business.
This Privacy Policy explains how we handle information in connection with:
Our website (www.trendlineresearch.com)
Our research, consulting, and product development activities
We are committed to handling information responsibly and transparently.
2. Scope of This Policy
This Privacy Policy applies to:
Visitors to our website
Individuals or organizations who contact us through our website
Research and consulting activities conducted by Trendline Research
This policy does not apply to:
Third-party websites, platforms, or services that we do not control
Research panel providers or data partners that collect data under their own privacy policies
3. Information We Collect
a) Website Contact Information
If you contact us through our website, we may collect:
Your name
Email address
Any information you choose to include in your message
This information is used solely to respond to inquiries and conduct business communications.
b) Research and Survey Data
As part of our market research activities, Trendline may design surveys that are fielded by third-party research and panel providers.
Depending on the project, we may receive:
Respondent-level survey responses that do not contain personally identifiable information (PII)
Aggregated or anonymized research results
We do not receive names, contact details, or other direct identifiers in the research data we access.
Trendline does not attempt to identify or re-identify individuals from survey responses.
c) Data Collected by Third Parties
Surveys designed by Trendline may be administered by independent third-party providers. Those providers:
Collect and process data under their own privacy policies
Are responsible for any identifiable information they collect
May share data directly with other third parties as part of their services
Trendline does not control or access identifiable data collected by those providers unless explicitly stated and contractually agreed.
4. How We Use Information
We use information for the following purposes:
Responding to inquiries and communications
Conducting market research and analysis
Developing research-based insights, models, and products
Supporting consulting and business operations
We do not sell or license raw respondent-level data.
5. Data Sharing and Disclosure
Trendline may share information:
In aggregated, anonymized, or modelled form
With business partners or clients as part of research deliverables
When required by law or legal process
We do not disclose identifiable personal information about individuals because we do not collect or hold such information in the ordinary course of our research activities.
6. Data Storage and Security
Research and business data may be stored:
Locally on secure systems
In reputable cloud-based business environments
We use reasonable administrative and technical safeguards appropriate to the nature of the information to protect against unauthorized access, disclosure, or misuse.
No method of storage or transmission is completely secure, and we cannot guarantee absolute security.
7. Cookies and Analytics
Trendline Research does not knowingly use cookies or third-party analytics tools to track visitors on our website.
Our hosting provider may collect limited technical information (such as IP addresses or server logs) as part of normal website operations.
8. International Considerations
Trendline Research operates in Canada but may work with partners, clients, and service providers in other jurisdictions.
Information may be processed or stored in jurisdictions outside your own, subject to applicable laws and safeguards.
9. Your Rights
Depending on applicable law, you may have rights regarding information associated with you, including the right to:
Request access to information you have provided to us
Request correction of inaccurate information
Request deletion of information where appropriate
Requests may be subject to legal and practical limitations.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements.
The “Last updated” date at the top of this page indicates when the policy was most recently revised.
11. Contact Us
If you have questions about this Privacy Policy or our information practices, you may contact us at:
Email: info@trendlineresearch.com
